Spring Book Show 2008 Seminar 1

"Writing, Editing, Publishing
and Marketing Your Book"

March 28-29, 2008

You're invited to the Spring Book Show 2008 seminar at the Hilton Atlanta Hotel in downtown Atlanta on March 28-29, 2008. The seminar title is "Writing, Editing, Publishing and Marketing Your Book." Following is the agenda, including faculty, topics and times. Enrollment information appears at bottom, below the agenda.

Seminar attendees receive free admission to the Spring Book Show - normally $50 per person.

SPRING BOOK SHOW 2008 AUTHOR-PUBLISHER SEMINAR AGENDA

"Writing, Editing, Publishing and Marketing Your Book"
Grand Salon E, Second Floor
Hilton Atlanta Hotel, 255 Courtland St. NE

Friday, March 28, 2008

8:45 - 9:45 a.m. – Noel Griese, author of 17 books, and editor, Southern Review of Books – “25 Ways To Profitably Market Your Book on the Internet,”

Noel Griese, a Phi Beta Kappa, Phi Kappa Phi graduate of the University of Wisconsin, has three degrees in journalism and English. He will focus on how authors can use Web sites, blogs, plogs, video book trailers, electronic news releases, listservs, email and other Internet tools to sell their wares. During his career, Griese has been a newspaper reporter and editor, a radio newscaster, a U.S. Army officer, a journalism professor at the Universities of Wisconsin and Georgia and a public relations executive. The author of 17 nonfiction books and numerous articles, he currently serves as editor of the monthly Southern Review of Books, and as the principal in Anvil Brokers/Anvil Publishers, Inc. The Anvil companies are currently marketing more than $14 million in books and $8 million in literary properties. The author of five books on public relations, he 's been on over 800 radio stations in the past three years. One of his recent one-hour interviews was broadcast to 23 countries.

Written a non-fiction book? Struggling with landing a publisher? Wondering if self-publishing makes sense? Join nationally renowned self-publishing and book marketing pro, Peter Bowerman, for an engaging, info-packed session, where he'll share the how-to of his success (i.e., 52,000 copies of his award-winning Well-Fed Writer titles in print, and a full-time living for five-plus years, chronicled in his 2007 release, The Well-Fed Self-Publisher; www.wellfedsp.com). Learn how to create a book that turns heads, find tons of eager reviewers, get bookstores to look for you, build a 24/7 cash-generating web site, generate multiple income streams, and much more. Don't miss it! Peter Bowerman, a veteran commercial freelancer and business coach, is the author of the 2000 award-winning Book-of-the-Month Club selection, The Well-Fed Writer, and its companion, TWFW: Back For Seconds (both self-published; www.wellfedwriter.com). His books have become how-to “standards” on lucrative commercial freelancing: writing for businesses, and for rates of $50-125+ an hour. He chronicled his self-publishing success in his third book, the award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. www.wellfedsp.com.

10:45 - 11:00 a.m. – Break

11:00 a.m. - noon – Dr. David Ryback, Ph.D., associate editor of the Journal of Humanistic Psychology and book columnist for Speaker, the magazine of the National Speakers Association, “Giving Birth to Quintuplets: How I Got Five Books Going at the Same Time"

Dr. Ryback is associate editor of the Journal of Humanistic Psychology and has been book critic for Business to Business magazine. He is on the editorial board of Georgia Psychologist, and has just been appointed book columnist for Speaker, the magazine of the National Speakers Association, with a distribution of over 5,000 to the most influential speakers across the globe. His presentation will cover the forever changing art of manuscript submission. There are now more agents and even more aspiring writers than you can shake an ink-filled quill at. He will share the most creative and effective ways to write query letters and structure proposals. After hearing him, all you should still need is a good manuscript to shop. Here are some reasons why. Dr. Ryback is the author of over 60 professional articles and innumerable book reviews in such publications as Psychology Today, The Atlanta Journal-Constitution, Creative Loafing, AHP Perspective, Business to Business magazine among others. He has been a professor at the University of Maryland (Overseas Division), the University of West Georgia, Georgia State University and Emory University. He earned his B.Sc. with Honors in Psychology at McGill University, his M.S. at San Diego State, and his Ph.D. at the University of Hawaii. He is the author of Dreams That Come True (Doubleday, 1988), Look 10 Years Younger/Live 10 Years Longer (Prentice Hall, 1995), Putting Emotional Intelligence to Work (Butterworth-Heinemann, 1998) and Love Sex and Passion for the Rest of Your Life (Humanics, 2003).

12:00 noon - 1:00 p.m. – Guided tour of the Spring Book Show by show owner Larry May, followed by lunch on your own in set-off area for seminar conferees.

Larry May began his career in the book industry as a vice president with Book Warehouse, a chain with 60 brick and mortar bargain book stores in outlet malls. When he left Book Warehouse, he created Freight Management Systems in Knoxville, Tenn., to move book shipments around the country and the globe. FMS has evolved into the biggest book transporter in the country, and has branched out into shipping other goods as well. Other May enterprises include ownership of the Spring Book Show and Great American Bargain Book Show; the U.S. distributorship of Wordsworth Classics, which nationally distributes low-cost paperback editions of hundreds of classic titles; the Bargain Book Bids auction service for remainders; and the Bargain Book News newsletter.

1:00 - 2:00 p.m. –  Edward Nawotka, Southern correspondent, Publishers Weekly, and book columnist, Bloomberg News, "Getting Trade Press Attention for Your Book."

Edward Nawotka is the Southern correspondent for Publishers Weekly and book columnist for Bloomberg News. As such, he has covered news about the book publishing business and the most important authors and books of our times. He has written for numerous magazines and newspapers, from the New Yorker to USA Today. He is also one of the editors of the English language blogs for the Frankfurt Book Fair. Ed lives in Houston, Texas. He will speak briefly about how authors and publishers can get trade press attention for their books, then field questions from the audience for the remainder of his presentation.

2:00 - 3:00 p.m. – Angela K. Durden business writer and children’s book author, “Writing and Marketing Children’s Books”

Angela K. Durden is a former free-lance writer who started a writing and print design business in 1992 and is still in business today. In 2000, she started a small publishing business to publish her own works. Her first book, Nine Stupid Things People Do To Mess Up Their Resumes, sold 1,000 copies. Even with thefts of the book, she broke even. Her second book and the first in A Mike and His Grandpa children's series, entitled Heroes Need Practice, Too!, was published in September 2006. Sales have been coming along nicely, and she's started work on the next two books in the series. She'll cover aspects of writing and illustrating children's books.

3:00 - 3:15 p.m. – Break

3:15 - 4:15 p.m. – Ahmad Meradji, CEO, Apex Book Manufacturing, “Digital Printing's Impact on Publishing: How To Profitably Use Print on Demand (POD) and Short-Run Print Production in Your Publishing Business”

Ahmad Meradji has been involved in digital printing from its inception at Xerox, providing customers with onsite and offsite digital printing. He held various management positions at Xerox, including  the oversight of Internal document printing. He was one of the individuals involved in setting up the first digital book printing models at Xerox, later serving as a consultant in digital document printing and production. He will discuss a brief history of digital printing and identify the benefits of printing in digital format. In addition to identifying specific activities that take place in an on-demand book manufacturing environment, Mr. Meradji will detail how publishers and authors can benefit from print on demand (POD) technology. Interested  in knowing how much it would cost to manufacture 50 copies of your book? 500 copies? 1,000 copies? Employees of Apex will be on site to provide you with instant quotes.

4:15 - 4:45 p.m. – Russ Marshalek, marketing and publicity director, Wordsmiths Books. Decatur, Ga., the most receptive store in the Atlanta market for author signings, on “A Fish with a Bicycle on Myspace Is Still a Fish with a Bicycle”

Russ Marshalek is the marketing and publicity director for Wordsmiths Books, the largest independent bookstore in Georgia, operating in the literary community of Decatur. Having been involved with Wordsmiths Books since its inception, Russ handles all marketing, promotions, publicity and author bookings, as well as musical acts and other forms of entertainment and programming at the store. He comes from a seven-plus year background in new media marketing and publicity. In “A Fish with a Bicycle on Myspace Is Still a Fish with a Bicycle,” Russ will discuss what he sees as a failure of major publishers to properly market authors and the books they’ve birthed, and how authors can take marketing action into their own hands. He'll cover setting up a signing to “OK, so I have a book signing, now what do I do with it?” Maybe, just maybe (Russ hopes) you’ll walk away having had some fun in addition to gaining a new “inside” perspective on book signings today.

Saturday, March 29, 2008

9:15 - 9:45 a.m. – Darlene Ford Wofford, rape victim turned fiction author, has attracted international attention to her writing in addition to generating local interest in the Atlanta media. Her presentation is entitled “From Toastmistress to Weekend Marketing Warrior: How I Made It to the Morning TV News.”

Darlene Ford Wofford is the award-winning author of Edgewise: An Assignment to Remember, the first of three novels planned for her Edgewise series. Darlene and husband Carl, both Atlanta natives, have been married for 40-plus years and have three sons. An interior designer, marketing professional and involved in the mortgage industry in earlier careers, she has been a contributing author to national business magazines relating to the mortgage finance industry. She is now a Certified Image Consultant and Advanced Executive Course graduate of the internationally acclaimed London Image Institute, where she is  currently the Graduate Division director. In 2004 she wrote Imagize! (a word meaning “to energize your image”), a workbook for Imagize Consulting Services, which she founded that same year. She now assists individuals in developing personal and professional branding. A recent book tour she conducted, with events at the national chains and individually owned stores in Atlanta and surrounding cities, reflects her marketing expertise. She was recently featured as a guest on TV Fox 5’s "Good Day Atlanta" morning news. As a radio personality, she co-hosted a weekly Atlanta radio talk-show on Saturday mornings in 2006. A Marietta Chapter officer of Toastmasters International, her presentations are always enlightening and inspiring. Known as “The Spirited Southerner,” Darlene will share in her session how she has been promoting her book and herself.

9:45 - 10:45 a.m. – Josh Batchelder, graphologist certified by the International Graphoanalysis Society and author of two books on how to profile both sociopathic and normal personalities from handwriting samples, “Successful Author Appearances/Talks.”

Josh Batchelder, CGA, AB, retired from the U.S. Air Force, is a graphologist certified by the International Graphoanalysis Society. In two separate books, he combines the art and science of handwriting analysis with his social psychology studies at Harvard and wide-ranging practical experience to help prepare the average person to see behind peoples' masks to discover their real personality traits. He trains others in how to do a quick handwriting analysis without spending years of study and training. His 15-point, step-by-step guide enables students to perform practical profiles in the time required to read the book. Graphoanalysis is a handy new tool for managers, teachers, parents and counselors, hobbyists and those interested in analyzing the personalities of others. Interested in knowing more about a "special someone?" Josh says he can teach you how to analyze personality from handwriting in 15 minutes. One of the fringe benefits he gets from his books is that cruise lines give him free cruises in return for his teaching graphoanalysis to other passengers. He gets to sell his books while he enjoys himself in luxury.

11:00 a.m. - noon  – Bobbie Christmas, book doctor extraordinaire and author of nationally acclaimed books on writing and editing, “Write In Style, and You Write to Win!”

Bobbie Christmas, author of Write In Style, a triple-award-winning textbook on creative writing, admits to more than 30 years in the publishing industry. She has been a journalist, news editor, advertising copywriter, business communications specialist, magazine editor and manager of the publications department for one of the world’s largest international firms. During her career, she also freelanced, accumulating an enviable and expansive portfolio of published articles and stories. Her writing has carried her around the globe, and her byline has appeared in more than 35 periodicals as well as dozens of books. She has also ghostwritten articles and books. In 1992, she left the corporate world to form Zebra Communications, a literary services firm in metropolitan Atlanta that edits book-length manuscripts for independent publishing houses and individuals.

In her session, you’ll learn:

■ How to save time and be objective during revisions by using the Bobbie Christmas Find and Refine Method.
■ How to make your manuscript more marketable, whether self-publishing or submitting to agents or publishers.
■ The secret of style versus style, the two ways the term is applied and how to make both ways work in your favor.
■ The difference between Chicago Style and business style, the style of writing you probably learned in school.
■ What to delete to make your writing stylish and persuasive.

Her handouts will include a seminar brochure for note-taking and a flier that offers at least fifteen free reports by e-mail.

12:00 noon - 1:00 p.m. - Lunch break

1:00 -1:30 p.m. – Sy Alexander, successful children’s book author, “The $300 Sale from the Lady under the Hair Dryer... and Other Ways To Market Your Books”

Sy Alexander is the author of two books. Named to Who's Who among Successful African Americans in l998, she began a free summer reading program in 2007. She's working now on plans to present a children's stage production that emphasizes learning new words. She is also working on a sequel to her latest book, Pinksta & The Polka Dotted Pinstriped Pants Wearing Princess. Sy will cover resources she has used for marketing her books. She will share how she made a bulk sale to a school and gets recurring orders at shops in a resort town. She will also cover ways to  arrange signings in mall book stores and other locations.  

1:30 - 2:00 p.m. – Atlanta area professional groups for writers discuss benefits of membership and sign up new members outside room.

2:00 - 3:00 p.m. – Patricia Fry, president, Small Publishers, Artists and Writers Network (SPAWN), and the author of 27 books, many of them on writing and publishing, “Two Simple Steps to Successful Authorship”

Patricia Fry has been writing for publication since 1973. She's contributed hundreds of articles to 260 different magazines. She has 25 books to her credit, including The Right Way to Write, Publish and Sell Your Book (January 2008), How to Write a Successful Book Proposal in 8 Days or Less, The Successful Writer’s Handbook, Over 75 Good Ideas for Promoting Your Book, A Writer’s Guide to Magazine Articles and Young Writer’s Handbook. Her articles have appeared in Writer’s Digest Magazine, Entrepreneur, Woman’s Life, Authorship, Freelance Writer’s Report, Canadian Author, PMA Independent, Spannet, Writer’s Journal, Cat Fancy, Your Health and many others. Patricia is the president of SPAWN (Small Publishers, Artists and Writers Network), a 12 -year-old networking organization for anyone interested in the publishing business. She writes the popular monthly SPAWN Market Update. On behalf of SPAWN and her own publishing pursuits, Patricia attends a half-dozen book festivals each year and is guest speaker at anywhere from five to 10 writing/publishing-related events annually. In May of 2006, Patricia was the first woman ever invited to give the keynote speech at a Middle Eastern Toastmasters Convention. The convention was held in Dubai. She spoke to 800 Toastmasters from the UAE, Saudi Arabia, Pakistan, Jordan, Oman, Bahrain, Kuwait and Qa'tar. She was nominated as a Living Treasure for the city of Ojai, California in 1996 - the first to be chosen in the literary category. An experienced full-time freelance writer and author, Patricia also provides editorial services such as editing and ghostwriting ,as well as help in writing book proposals, self-publishing and book promotion.

3:00 - 3:15 p.m. – Break

3:15 - 4:00 p.m. – John Shableski, national expert on the graphics novel industry, “The Emerging Graphic Novels Publishing Industry"

Chris Staros is the publisher at Top Shelf Productions, a critically acclaimed independent press publishers of literary graphic novels and comics. He is also the president of the Comic Book Legal Defense Fund (CBLDF), the non-profit organization founded in 1986 whose charter is to protect the First Amendment rights of the comics community. Since 1997, Top Shelf has published over two hundred graphic novels and comics that have helped to revitalize interest in comics as a literary art form. One of the books that Chris publishes, Essex County, won and Alex Award at the American LIbrary Association midwinter 2008 meetings. Other notable graphic novels published by Chris include Alan Moore and Melinda Gebbie's Lost Girls, Alan Moore and Eddie Campbell's From Hell, Andy Runton's Owly, Craig Thompson's Blankets and Robert Venditti's The Surrogates, all of which have garnered critical accolades from the likes of Time Magazine, Entertainment Weekly, People  Magazine, Publishers Weekly, The New Yorker, USA Today and the New York Times Book Review.

Following are the tuition fees for seminar students.

ENROLL NOW TO ASSURE A PLACE. SEATING IS LIMITED!

You may enroll by clicking on the appropriate button below, which will take you to our secure Web site.

Enroll me for both days, March 28-29 - $120 now; $140 at the door.

Enroll me for Seminar Day 1 only, Friday, March 28 - $70 now; $85 at the door.
 

Enroll me for Seminar Day 2 only, Saturday, March 29 - $70 now; $85 at the door.
 

Have a question? Click on the hyperlink below to send an email to seminar planners at Anvil Publishers in Atlanta.

custserv@anvilpub.com
 

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Contact Information

Telephone:

770-938-0289

 

Fax:

770-493-7232

 

Postal address:

P.O. Box 2694, Tucker, GA 30085-2694

 

Ground Delivery and Mail Address:

Anvil Publishers, 3852 Allsborough Drive, Tucker, GA 30084

 

Electronic mail:

General Information: custserv@anvilpub.com

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Last modified: 04/17/08