PR Services

Book Publicity by Anvil Associates

The book publicity and public relations services of Anvil Publishers are handled by our Anvil Associates public relations affiliate.

FROM THE PRESIDENT

I’m Noel Griese, APR, president and CEO of Anvil Publishers, and of Anvil Associates Inc., our public relations and publicity division. The APR means I've passed the accreditation exams of the Public Relations Society of America.

Early in my career, I was a U.S. Army officer, a newspaper reporter and editor and a radio newscaster. I taught public relations for more than 10 years at the University of Wisconsin-Madison and the University of Georgia at Athens. I have more than 20 years of experience as a public relations exec in the telecommunications and petroleum industries, much of it in crisis communication. Along the way, I wrote 17 books and numerous articles on such subjects as crisis communication and working with outraged publics. Among my books is the biography of Arthur W. Page, arguably the most influential public relations practitioner of the 20th century.

Because of my lifelong love of books, I created a publishing house in Atlanta. To publicize our titles, I began working my national media contacts from prior jobs. I’ve used some of those contacts to promote my own books as well as the titles offered by Anvil Publishers. Among other things, I've been on more than 800 radio talk and news shows in the last few years. I also write and distribute a lot of news releases each year. One of them recently outpulled the announcement of the 2007 Nobel Prize for Literature.

I would be happy to share my expertise with you to help you promote your titles or topics. Send us an email at custserv@anvilpub.com, and we'll send you a PDF of our brochure about our services.

Helping you get good publicity

At Anvil Associates, we can handle just about any public relations job—campaign planning, survey research, news release distribution, media training, product promotion, media monitoring.

Because many of our clients are mainly interested in getting publicity, this brochure focuses on our promotional capabilities.

Anvil Publishers has been promoting books and authors for years. Through our book publishing and marketing operations, we’ve developed powerful publicity capabilities. We can reach daily and weekly newspapers, radio and TV outlets, and various other markets. Following are some of the things we can do—and the cost.

We’ll help you get print publicity by sending your news release (up to 500 words) to our daily newspaper contact list for $250.

Our daily newspaper contact list includes newsrooms, managing editors, feature editors and book review editors. We have more than 950 contacts at U.S. dailies. Our list includes the gatekeepers at more than 70 metro dailies that have the largest circulations in the nation. Your news release could easily reach millions of readers if editors think your story is newsworthy.

We’ll send your news release to our contacts at the nation’s major media for $99

The biggest bang for your publicity buck comes from getting to the outlets with the greatest reach—the national wire services, TV and radio networks, daily newspapers in metro areas and national newspapers. For $99 we’ll send your news release (up to 500 words) to our major media list (over 150 contacts) which includes:

	The major U.S. wire services including the Associated Press and Reuters.
	National newspapers (Wall Street Journal, New York Times, USA Today, Christian Science Monitor).
	More than 70 contacts at daily newspapers in the top 25 U.S. metro areas.
	National television news networks and nationally televised news shows.
	Syndicated radio shows and radio news networks.

We’ll help you book radio interviews by sending a blurb (up to 300 words) about your book or the subject on which you’re expert to more than 1,600 of our radio talk show hosts and radio news contacts for $299

We’ve built a powerful base of contacts in the radio industry—talk show hosts, newscasters, producers. Our president, Noel Griese, was on more than 300 radio talk and news shows in 2004 promoting his books, and he’s duplicating that record in 2005.

One of the advantages of radio is that you can remote your interview from your home, without incurring expensive travel costs. Another advantage is that you just might look better on radio than on television.

We provide professional media training.

If you’re unsure of your ability to handle a radio, television or newspaper interview, we can train you. You’ll learn how to dress, how to handle tough questions—even how to get in plugs for your book. Call us for more information.

We can help you choose how to spend your money on other distribution services.

There are many news release distribution services and publicity agencies in the nation. Distributing your news release through these services can run anywhere from free to very costly. We can advise you, based on how much you have to spend on publicity, on how to buy distribution from:

	PRWeb, eWire and similar services.
	More expensive distribution services such as BusinessWire and PR Newswire.

For this sort of consulting, we charge $99 per hour.

We may be able to help you place your publicity in niche markets.

If you’re trying to reach a special niche such as the Christian press, we may be able to help. We can also help you place publicity in the college press, reach television outlets, solicit the business press, place news in weekly newspapers or reach the media in Canada.

We charge a flat rate for reaching various niche publicity markets. For advising you on how to reach these markets yourself, our hourly fee is $99.

We can help you write the sort of news release that’s likely to interest the gate-keepers who decide what news gets covered and who gets interviewed.

Our experienced copywriters have placed hundreds of news releases in various media. It’s an area where professional expertise can make the difference between your release reaching an audience of millions or being thrown in the trash because it was poorly written. If you’re in doubt about the newsworthiness of your draft press release, we’ll be happy to review it and assist with rewriting. We can also write your news release from scratch. For this service, we charge $99 per hour.

Press kit preparation

We can help you prepare a media kit to promote you and your book or other products to the news media—including cover stickers, news releases, photos, topic sheets and other materials. Charges vary depending on complexity.

Call us for our special promotion rates or for a quote on other services we offer.

We don’t cover all the services we offer on this Web page, so call us if you have questions.

We often run special promotional rates and advertise the specials on our Web site. Our special for this month is in the box immediately below.

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Contact Information

Telephone:

770-938-0289

Fax:

770-493-7232

Postal address:

P.O. Box 2694, Tucker, GA 30085-2694

Ground Delivery and Mail Address:

Anvil Publishers, 3852 Allsborough Drive, Tucker, GA 30084

Electronic mail:

General Information: custserv@anvilpub.com