Spring Book Show Seminar 2007
"The Power of Positive Publishing:
Writing a Book Is the Easy Part -
Getting It Published and Marketing It Is What's Hard!"

You're invited to the Spring Book Show 2007 seminar at Atlanta's World Congress Center on March 23-24, 2007. The Seminar Title is "The Power of Positive Publishing: Writing a Book Is the Easy Part – Getting It Published and Marketing It Is What’s Hard" Following is the agenda, including faculty, topics and times. Enrollment information appears below the agenda.

Seminar attendees receive free admission to the Spring Book Show - normally $50 per person.

SPRING BOOK SHOW 2007 AUTHOR-PUBLISHER SEMINAR AGENDA

"The Power of Positive Publishing: Writing a Book Is the Easy Part – Getting It Published and Marketing It Is What’s Hard"

 
Friday, March 23, 2007

8:30 – 9:30 a.m.  Noel Griese, author/publisher and editor of the Southern Review of Books – “What’s Going On in the Book Market – A Look at Movements, Trends and Fads in Publishing”

Noel Griese has three degrees in journalism and English from the University of Wisconsin. During his career, he has been a newspaper reporter and editor, a radio newscaster, a U.S. Army officer, a journalism professor at the Universities of Wisconsin and Georgia and a public relations executive. The author of 17 nonfiction books and numerous articles, he currently serves as editor of the monthly Southern Review of Books, and as the principal in Anvil Publishers. He works with a partner in Anvil Business Brokers to sell small publishers to larger houses seeking to expand their lines through acquisitions. The author of five books on public relations, he uses what he's learned through the years to publicize Anvil titles. He's been on over 800 radio stations in the past three years. One of his recent one-hour broadcasts was piped to 23 countries.

9:30 - !0:30 a.m.  Marilyn Rothstein/M. E. Kemp, novelist, "Writing the Historical Mystery"; and Bill Monday, novelist, “Writing Historical Fiction.”

Marilyn Rothstein/M. E. Kemp. How do you choose your period? How do you research the period? Where do your plots come from? How do you write dialogue in a period piece? Why is there no sex in historical mysteries? How do you make historical characters relevant to modern readers? These are a few of the questions Marilyn Rothstein will answer about writing historical mysteries, a genre that crosses gender boundaries in its appeal for readers. M.E. Kemp is the author of a historical mystery series featuring two nosy Boston Puritans as detectives. Murder, Mather and Mayhem, Death of a Dutch Uncle will be in stores March 2007, and Death of a Bawdy Belle is scheduled for release around Christmas 2007.) Her prize-winning historical mystery short stories have appeared in NEWN, Deadly Ink and other publications. Her nonfiction work under the name: Marilyn E. Rothstein includes textbooks and many articles in national and regional magazines. She has taught the techniques of writing for magazines in area colleges and gives slide-talks on "Naughty Puritans and Saintly Sinners" throughout the Northeast. She is a member of Sisters in Crime, the Adirondack Center for Writing and the Hudson Valley Writers Guild.

Bill Monday has had two novels and several short stories published. His novel The Man Who Was Hanged Twice (Taylor's Ridge, 2006) is set in the immediate aftermath of the Civil War. Sam Rayburn, his protagonist, rides into the sleepy little town of Cedartown, Georgia, a weary yet determined man on a quest for vengeance and truth. However, truth lies in New Orleans. An unexpected love affair complicates matters. He weaves tales that incorporate war, love, deception and murder. Bill himself ran away from home and joined the Navy when he was 16. An adventurer and dream chaser, he served during the Korean War and then left the Navy. He attended several colleges, majoring in business, became moderately successful, worked in different countries and wrote numerous business papers for trade publications. After an early retirement Bill turned to writing fiction as a hobby. He has been published in magazines, newspapers and anthologies, and currently has two published books. Beyond Imagination is a collection of three short stories and a novella.  The Man Who Was Hanged Twice is a historical novel. Both books have received outstanding reviews from Midwest Book Review. He's currently working on a historical novel about the Mafia and its connection to big business and government.

10:30 – 10:45 a.m.  Break

10:45 – noon  Panel, Tony Burton, Wolfmont Publishing, Ranger, Ga., “Trials and Tribulations of Establishing a New Publishing House”; Dr. Marcia Riley, Atlanta, the author of three books on written communications and another on moving to Atlanta, “Producing Marketing Materials That SELL!”

 Tony Burton is an author and the owner of a small-press publishing house, Wolfmont Publishing.  With a lifelong interest in publishing, Tony for years made the largest part of his living by writing non-fiction - training curriculum, manuals and newspaper columns.  He now divides his time between writing fiction and running Wolfmont. He has published two novellas and had several short stories published in venues such as Reflection's Edge, Great Mystery and Suspense, Focus On Your Child and Crime and Suspense, as well as the anthologies By the Chimney With Care, Never Safe and Minnesota Memories.  He lives in the mountains of northwest Georgia near Ranger with his wife Lara. 

Dr. Marćia Riley is a passionate trainer, inspirational speaker, prolific writer and an eagle-eyed editor The author of three books on written communications, she completed her graduate degrees at Florida State University. She has done post-doctoral work at Ohio State University, George Washington University and Dartmouth College. She has taught at Western Kentucky University and Tusculum College. She currently serves as an associate graduate faculty member for Central Michigan University/Extended Campus Program and visiting professor at the University of Illinois. She has published numerous business and non-fiction articles; has designed a writing style manual for environmental engineers and geologists; and edited several books. She has provided writing/editing services for OPM, Coca-Cola, Oak Ridge Rural Legal Services, NASA, MTV, Turner Broadcasting Systems, EPA, NationsBank, the Centers for Disease Control, Martin Marietta Energy Systems, the U.S. Department of Education, International Waste Management Systems, Citizens Trust Bank, AT&T and others. Marćia has served as a regional representative for the International Women's Writing Guild, is a founding member of Georgia Writers, Inc. and an associate with Writers of Atlanta.

noon - 1 p.m. Guided tour of the Spring Book Show by show owner Larry May, followed by lunch on your own in set-off area for seminar conferees.

1:00 - 2:00 p.m. Bobbie Christmas, the Book Doctor, “Write In Style, and You Write to Win!”

Bobbie Christmas, author of Write In Style, a triple-award-winning textbook on creative writing, admits to more than 30 years in the publishing industry. She has been a journalist, news editor, advertising copywriter, business communications specialist, magazine editor and manager of the publications department for one of the world’s largest international firms. During her career she also freelanced, accumulating an enviable and expansive portfolio of published articles and stories. Her writing has carried her around the globe, and her byline has appeared in more than 35 periodicals as well as dozens of books. She has also ghostwritten articles and books. In 1992 she left the corporate world to form Zebra Communications, a literary services firm in metropolitan Atlanta that edits book-length manuscripts for independent publishing houses and individuals.

In her session, you’ll learn:

Her handouts will include a seminar brochure for note-taking and a flier that offers at least fifteen free reports by e-mail.

2:00 – 3:00 p.m.  Panel, David Ryback, Ph.D., author, “How to Approach Agents and Publishers with Queries, Proposals and Other Personal Demands”; Fran Stewart, novelist, “The Freedom To Write: Overcoming Writer’s Block.”

Dr. Ryback is associate editor of the Journal of Humanistic Psychology and has been book critic for Business to Business magazine. He is on the editorial board of Georgia Psychologist, and has just been appointed book columnist for Speaker, the magazine of the National Speakers Association, with a distribution of over 5,000 to the most influential speakers across the globe. His presentation will cover the forever changing art of manuscript submission. There are now more agents and even more aspiring writers than you can shake an ink-filled quill at. He will share the most creative and effective ways to write query letters and structure proposals.  After hearing him, all you should still need is a good manuscript to shop. Here are some reasons why. Dr. Ryback is the author of over 60 professional articles and innumerable book reviews in such publications as Psychology Today, The Atlanta Journal-Constitution, Creative Loafing, AHP Perspective, Business to Business magazine among others. He has been a professor at the University of Maryland (Overseas Division), the University of West Georgia, Georgia State University and Emory University. He earned his B.Sc. with Honors in Psychology at McGill University, his M.S. at San Diego State, and his Ph.D. at the University of Hawaii. He is the author of Dreams That Come True (Doubleday, 1988), Look 10 Years Younger/Live 10 Years Longer (Prentice Hall, 1995), Putting Emotional Intelligence to Work (Butterworth-Heinemann, 1998), and Love Sex and Passion for the Rest of Your Life (Humanics, 2003).

Fran Stewart is the award-winning author of the Biscuit McKee mystery series, including Orange as Marmalade, Yellow as Legal Pads and Green as a Garden Hose. She's working now on a manual for writers to be titled From the Tip of My Pen, and a book of poems tentatively titles Resolution. She first delivered her presentation "The Freedom to Write: Overcoming Writer's Block" at a recent session at Edison College in Punta Gorda, Florida. Among other things, she takes portions of the Declaration of Independence, and shows how we each have an internal/infernal "King George" - our own self-generated negativity - that blocks a lot of our creativity. Then she gives practical tips on how to overcome that.

3:00 – 3:15 p.m. Break

3:15 – 4:15 p.m. Patricia M. Terrell, “How To Plan Your Own Book Tour, How To Obtain Media Attention, and What To Do—and Don’t Do—at Book Signings and Appearances”

Patricia Terrell is the author of eight published books, including three internationally acclaimed suspense/thrillers (Ricochet, The China Conspiracy, and Kickback), the how-to book for writers entitled Take the Mystery Out of Promoting Your Book, and four non-fiction computer books. She is also the co-founder of The Book ‘Em Foundation, a partnership between law enforcement and authors to raise public awareness of the correlation between high crime rates and high illiteracy rates. The organization has raised more than $45,000 for increasing literacy and reducing crime. Patricia knows moreso than many authors that in today’s increasingly competitive book market, it is up to the author to devise a marketing strategy, coordinate media appearances and publicity and plan book signings. For many authors, this goes totally against their grain. She will begin her session at the beginning: how to properly define the best market for your book, and tell you how to reach that market. She'll expla9in budget worksheets so you know whether you can afford a local, regional, or national campaign. She'll tell you how to find the best avenues for receiving reviews that can bolster your image and your book sales, and explain how to find contests that can help elevate your status as a serious writer. Her presentation is geared especially toward the writers of fiction, who have a harder time obtaining media attention than their non-fiction counterparts. She'll also cover the strategic placement of books in chain stores, and tell how book signings and appearances can get your books placed alongside the bestsellers. It tells you the best way to get media attention, to keep your book in the news, and to get people into the stores to buy your book.

4:15-5:00 p.m. Panel,  Angela K. Durden, business writer and children’s book author, “Writing and Marketing Children’s Books”; and Mark Reitz, Atlanta, video production company owner, “Writing Scripts for TV and Movies”

Angela K. Durden is a former free-lance writer who started a writing and print design business in 1992 and is still in business today. In 2000, she started a small publishing business to publish her own works. Her first book, Nine Stupid Things People Do To Mess Up Their Resumes, sold 1,000 copies. Even with thefts of the book, she broke even. Her second book and the first in A Mike and His Grandpa children's series, entitled Heroes Need Practice, Too!, was published in September 2006. Sales have been coming along nicely, and she's started work on the next two books in the series. She'll cover aspects of writing and illustrating children's books.

Mark Reitz has made a living writing for virtually every type of filmed media. A graduate of Northwestern University's Medill School of Journalism, Reitz worked in Hollywood at New World Television, first writing scripts for film and tv trailers, and eventually serving as a staff writer on the New World educational children's series "Reality Check," as well as a supervising writer on "The Reppies," a PBS children's series. He has written several TV pilots, including the original pilot to the PBS cooking show "Rick Bayless' Mexico: One Plate at a Time." As owner and creative director of Glass Eye Projects, an Atlanta film and video production company, Reitz writes, directs, and produces television commercials and marketing media. Glass Eye Projects is also developing television series programming for fiction and non-fiction cable networks.

Saturday, March 24, 2007

8:30 – 9:30 a.m. Josh Batchelder, author and graphoanalyst, “Use your book to present seminars on cruise ships - and get free cruise accommodations in addition to sales," and Tony Grooms, novelist, poet and short story writer, "How I got Bombingham and Trouble No More Published"

Josh Batchelder, CGA, AB, retired from the U.S. Air Force, is a graphologist certified by the International Graphoanalysis Society. In two separate books, he combines the art and science of handwriting analysis with his social psychology studies at Harvard and wide-ranging practical experience to help prepare the average person to see behind peoples' masks to discover their real personality traits. He trains others in how to do a quick handwriting analysis without spending years of study and training. His 15-point, step-by-step guide enables students to perform practical profiles in the time required to read the book. Graphoanalysis is handy new tool for managers, teachers, parents and counselors, hobbyists and those interested in analyzing the personalities of others.  Interested in knowing more about a "special someone?" Josh says he can teach you how to analyze personality from handwriting in 15 minutes. One of the fringe benefits he gets from his books is that cruise lines give him free cruises in return for his teaching graphoanalysis to other passengers. He gets to sell his books while he enjoys himself in luxury.

Tony Grooms is the author of an award winning collection of short stories, Trouble No More, which was selected by the Georgia Center for the Book as "the Book Every Georgian Should Read" for 2006. Tony is also the author of a novel, Bombingham, as well as a collection of poems, Ice Poems. His stories and poems have been published in Ballaloo, African American Review, Crab Orchard Review, George Washington Review and other literary journals. He is a two-time recipient of the Lillian Smith Prize for Fiction (1996 and 2002), the Sokolov Scholarship from the Breadloaf Writing Conference, the Lamar Lectureship from Wesleyan College and an Arts Administration Fellowship from the National Endowment for the Arts. He is also the co-founder of the Georgia Writers Association which, along with Kennesaw State University, oversees the Georgia Author of the Year Awards. His Trouble No More collection was published by Kennesaw State University Press.

9:30 - !0:30 a.m. Jim Patterson,  key account representative, Lightning Source, Inc., La Vergne, Tennessee, "The role of Print on Demand Production in the Manufacture and Distribution of Books."

10:30 – 10:45 a.m. Break

10:45 – Noon   Peter Bowerman, Atlanta, successful author and freelance writer, “Living Comfortably: How To Be a Well-Fed Writer and Well-Fed Self-Publisher”

Peter Bowerman, an Atlanta-based freelance commercial writer, is the author of the 2000 award-winning Book-of-the-Month Club selection, The Well-Fed Writer, and its 2005 companion volume, TWFW: Back For Seconds (www.wellfedwriter.com), both self-published, and both how-to “standards” on lucrative commercial freelancing. His commercial client list has included Coca-Cola, BellSouth, IBM, UPS, American Express, Mercedes-Benz and the Woodruff Arts Center. He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing. In 2006, Bowerman chronicled his self-publishing success (50,000 copies of his two books in print, and a full-time living for five-plus years!) in his third book, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living (www.wellfedsp.com). Join this veteran freelancer for an exciting exploration of the lucrative and surprisingly accessible field of commercial freelancing: writing for businesses. In this fast-paced session, you’ll see actual samples of commercial work, while learning how to get started, where the business is, how to get it, what to charge, and much more. In addition, he will discuss “The 10 Secrets to Well-Fed Self-Publishing.”

noon - 1 p.m. Lunch on your own. Tables reserved in Spring Book Show concession area for seminar attendees to network with presenters and conferees.

1:00 -2:00 p.m. – Annie Pane, realtor and feng shui author, “Promoting your Self-Published Book”

Annie Pane is one of the most sought-after and respected Feng Shui experts in the country. She launched her career in Feng Shui Ergonomic Design in 1998 after owning a successful Virginia real estate sales and property management company for over 20 years. She's a popular speaker at conferences and conventions, offering a fresh perspective on this ancient subject. Author and film-maker Anthony Lawlor calls her self-published The Dance of Balance: Feng Shui for Body, Mind and Spirit that "This book reconnects Feng Shui to its roots: the direct link betwen built places and the soul." Join Annie as she relates her experiences in promoting the book, getting publicity for it and booking herself into a wide variety of speaking experiences at major conventions and group meetings.

2:00 – 3:00 p.m. Dr. Tom Williams, Savannah, Ga., principal, Williams & Co., Publishers, and author of Publish Your Own Magazine, Guidebook, or Weekly Newspaper, Poet Power: The Practical Poet's Complete Guide to Publication and Get Paid to Write, “Secondary Profit Centers Can Make the Difference”

Dr. Tom Williams has been a teacher of literature in the University of North Carolina system. He sold his first article, "How to Teach about Poetry," to Teacher's Scholastic. Not long thereafter, the University of Georgia Press published his first book, Mallarmé and the Language of Mysticism. Then he sold an over-the-transom article to Esquire magazine that was featured on the front cover. With that clip to send out, he became a freelancer. In 1979, he bought a weekly newspaper. He increased its circulation fourfold and ad revenues by an even larger percentage over a three-year period before selling it to a newspaper chain. He started and published many magazines, including Tar Heel: The Magazine of North Carolina (a statewide magazine), The New East magazine, NCEast Magazine (regional magazines) and Washington Magazine (a city magazine). He published Welcome to Wilmington, a newcomer guide, and the North Carolina Travel and Tourism Guide. He knows what freelancers need to learn about querying magazines and writing saleable articles because, in his role as editor, he saw almost everybody doing it wrong. He started Venture Press, his home-based publishing company, to self-publish his own books. His books include How to Make $100,000 a Year in Desktop Publishing, How to Publish Your Poetry (Writers Digest Book Club selections), What Happens When Your Book is Published and What You Can Do about It. He has since expanded Venture Press to publish books by other writers. He still writes, publishes and sells his own books, and does one-on-one consultations, workshops and seminars.

3:00 – 3:15 p.m. Break 

3:15 – 4:30 p.m. Patricia Fry, president, Small Publishers, Artists and Writers Network, "The Right Way To Go about Producing a Book in This Publishing Climate"

Patricia Fry has been writing for publication since 1973. She's contributed hundreds of articles to 260 different magazines. She has 25 books to her credit, including The Right Way to Write, Publish and Sell Your Book (January, 2006), How to Write a Successful Book Proposal in 8 Days or Less, The Successful Writer’s Handbook, Over 75 Good Ideas for Promoting Your Book, A Writer’s Guide to Magazine Articles and Young Writer’s Handbook. Her articles have appeared in Writer’s Digest Magazine, Entrepreneur, Woman’s Life, Authorship, Freelance Writer’s Report, Canadian Author, PMA Independent, Spannet, Writer’s Journal, Cat Fancy, Your Health and many, many others. Patricia is the president of SPAWN (Small Publishers, Artists and Writers Network), a 10 -year-old networking organization for anyone interested in the publishing business (www.spawn.org). She writes the popular monthly SPAWN Market Update. On behalf of SPAWN and her own publishing pursuits, Patricia attends a half-dozen book festivals each year and is guest speaker at anywhere from five to 10 writing/publishing-related events annually. In May of 2006, Patricia was the first woman ever invited to give the keynote speech at a Middle Eastern Toastmasters Convention. The convention was held in Dubai. She spoke to 800 Toastmasters from the UAE, Saudi Arabia, Pakistan, Jordan, Oman, Bahrain, Kuwait and Qa'tar. She was nominated as a Living Treasure for the city of Ojai, California in 1996—the first to be chosen in the literary category. An experienced full-time freelance writer and author, Patricia also provides editorial services such as editing and ghostwriting ,as well as help in writing book proposals, self-publishing and book promotion. Learn more about Patricia’s books and services at www.matilijapress.com.

4:30 – 5 p.m. Noel Griese, owner, Anvil Publishers, "Ten Tips for Writing Killer News Releases To Publicize Your Book," followed by brief closing remarks.

Noel Griese has three degrees in journalism and English from the University of Wisconsin. During his career, he has been a newspaper reporter and editor, a radio newscaster, a U.S. Army officer, a journalism professor at the Universities of Wisconsin and Georgia and a public relations executive. The author of 17 nonfiction books and numerous articles, he currently serves as editor of the monthly Southern Review of Books, and as the principal in Anvil Publishers. He works with a partner in Anvil Business Brokers to sell small publishers to larger houses seeking to expand their lines through acquisitions. The author of five books on public relations, he uses what he's learned through the years to publicize Anvil titles. He's been on over 800 radio stations in the past three years. One of his recent one-hour broadcasts was piped to 23 countries.

Following are the tuition fees for seminar students.

ENROLL NOW TO ASSURE A PLACE. SEATING IS LIMITED!

You may enroll by clicking on the appropriate button below, which will take you to our secure Web site.

Enroll me for both days - $120 March 1 or later; $140 at the door.

custserv@anvilpub.com

Contact Information

Telephone:

770-938-0289

 

Fax:

770-493-7232

 

Postal address:

P.O. Box 2694, Tucker, GA 30085-2694

 

Ground Delivery and Mail Address:

Anvil Publishers, 3852 Allsborough Drive, Tucker, GA 30084

 

Electronic mail:

General Information: custserv@anvilpub.com

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Last modified: 07/04/09